Laine Publishing was founded in 2016 by Jonna Hietala and Sini Kramer out of an urge to create an aesthetic, informative and inspiring magazine for knitters. What started as a small company of two women passionate about redefining the knitting scene has grown into one of the world’s most recognised and cherished independent book publishers.



Time to launch

12 weeks

Conversion rate


Together with the team at Laine Publishing we set ou to improve sales and make the rich offering available to a wider audience. With the help of Shopify we wanted to improve both the customer experience and the author experience. The new shop was designed to handle a wide range of products ranging from books to digital patterns.

We were really impressed by the flexibility this Shopify webshop has brought to our daily operations. We can now handle orders from all over the world in a swift manner.

Antti Hietala
Administrative Director
Laine Publishing

Capabilities used

CMS Implementation

Shopify Development

Front End Development

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